FEATURES OF FACEBOOK AND BENEFITS OF FACEBOOK

Today the world has become a small place all because of the internet but how did this change came into being.  All this was changed in the year 2004 at Cambridge University when Mark  Zuckerberg made Facebook, since then we have seen some of the most relevant changes around as for eg. We have the ability to reach anyone and anywhere without providing any other details and now we have to simply provide the users name on facebook and we are directed to the profile within seconds.

Below are the major benefits of facebook usage in our life so, read on and get to know them in detail.

1.     Chat- We can chat with anyone in our friends list by texting or video calling them it is one of the basic benefit of facebook usage.

2.     Friend Request – We can send request to anyone who we know and add them to our list of friends and communicate and share information with them whenever we feel like.

3.     Profile Creation – One of the most important feature of facebook is to create your personal profile which will give you benefit of making our information available to others so that they can find you and connect with you on facebook.

4.     Comments – The most common used feature of facebook is to comment on posts by doing this we give our opinion about the post and also make our views expressed to others.

5.     Story timeline -  In this option we can update and share information about our life and help others by sharing some important information about the post which needs to be spread.

6.     Event post – In this feature we get the opportunity to organise event and make others aware and involved in our events by posting such events publicaly we are creating a large group of people aware about our events on our profile.

7.     Report – This is the most useful option on facebook as it gives the right to inform facebook about the misuse of their facilities on anyone disturbs others privacy facebook can deactivate their account and prevent them from contacting any other people on their friends list.

8.     Sharing – Another important feature is sharing we can share any post we like which has any useful information for others on our timeline so that others might also like and comment and get to see the post we are sharing on our profile.

9.     Video Upload – Information is well understood when there is a video made of it which is a good medium to share information on facebook as many people like to see it.

10.                         Like – The most frequently used button on facebook page is this one everyone likes something or the other which is why facebook has now made emoji on like to express the users feelings more creatively.  By liking someones post we are appreciating their work and making them aware about it at the same time.

11.                          Block – This button on facebook gives us the right to block any profile on facebook which is violating the your privacy and causing you disturbance by commenting on your post or sending inappropriate messages.

12.                         Account linking – Facebook now gives you the option to connect your page on any other website with this button you can access two or more accounts at the same time.

13.                         Advertisement – By advertising any brand or organisation on your profile or page you are making the promotion of that particular brand my providing knowledge about the product or services of the client and you can make good amount of money from advertisement.

14.                        Page merge –This option helps us to merge the pages of different accounts on one platform this gives us access to information on both the pages.

15.                         Privacy Policy – It is the setting which you make for your account based on your conveinence for allowing how many people you want to share your information with on status or story timeline.

16.                         Bookmarks – We can mark any important page or profile on facebook with the help of this feature so that we can directly access the information of that topic easily next time.

17.                        Tagging – This is another widely used feature of facebook it allows user to tag different people from their friends list on one post so that it is visible to others on their timeline.

18.                         Workplace – It allows you to show your workplace on your profile by highlighting your company name and your designation there along with the year of your joining that particular organization.

19.                        Location – It allows you to mark your current location  for helping you create detailed post which gives correct information about your residing and this is very helful especially when you are travelling or promoting a certain place.

20.                         Game – It is now becoming very famous for everyone who loves to play games on facebook as there are multiplayer games for everyone and it allows you to compete with different player from around world to make the game more exciting.

21.                        Job post – This allows you to advertise your hiring post which will reach out many others  and you can specify all the information on this feature so that it reaches out to the right people.

22.                         Page delete – Facebook gives you the option to delete your page when ever you feel like but it takes upto one week for that process to complete so that if you change your mind you can roll back changes and continue the use of your page.

23.                         Page role – You can set roles for your page like who you want to appoint as the editor or developer and also change the admin by assigning them to their respective posts.

24.                        Groups – By creating groups you bring together people who like similar information on a topic and can share and express their thoughts on that matter within the group.

25.                        Profile conversion into pages – With the help of this feature you can convert the profile into a public or private page and also make information available to be able reach more people by  setting the page to public.

26.                        Badge – It is given to public figures and people who have large numberof followers so that their profile is identified distinctly from others and are more reachable to everyone.

27.                        Recommendations – When we feel like we need to promote and make others aware about a page of any organization or a person then we must use this option to recommend by writing a review about your experience you will help others to make use of the service of that page.

TYPES OF TRAFFIC SOURCE MEDIA

TITLE – TYPES OF TRAFFIC SOURCE

KEYWORDS – TRAFFIC SOURCE

DESCRIPTION – We can summorise traffic as the flow of user’s on any website which is identifies with the help of IP address we need to direct traffic to our website to make it turn into profitable conversion of data.

There are different types of traffic source which we need to understand as from where does all the traffic really comes from and how they are categorized so, lets get to it. Below are some of the major traffic source on the internet

1.     Direct Search Traffic –This type of traffic comes from when one user sends a link of any website and the recipient then clicks on that link and gets transferred to a that particular website which gives them direct access to the site without typing the full URL in thes search box.

2.     Organic Search  Traffic – It can also be called as the traditional method of traffic which means when user search the information on the internet by entering the text in search box and the clicks on the result of the search engine. 

3.     Referal Search Traffic – This is the type of traffic which comes from the link generation which is when the link is posted on other website and when clicked it transfers the user to the link’s site.

4.     E mail Search Traffic –It is the type of traffic which is generated when one user sends the link of website to someone and that person clicks on it and gets directed to that website then it can be identified as email search traffic.

5.     Unknown Search Traffic – It is a type of traffic which occurs when there is no identification of the server or IP of the user from where it came from means it can be originated from on VPN and then got directed by some other V.P.N in which the search analytics is unable to identify the source of the traffic.

TITLE - WHAT IS GOOGLE ANALYTICS?  BENEFITS OF GOOGLE ANALYTICS

KEYWORDS – WHAT IS GOOGLE ANALYTICS ? BENEFITS OF GOOGLE ANALYTICS

DESCRIPTION – Every business requires analysis on which it is accessed on how the organization is working whether it is productive or not and how are all the departments assigned in running are working. The same criteria goes in when there is Search Engine Optimization (SEO) being done on the site as it provides accurate data to its user based on which the complete data analysis is done like the total number of IP address calculation as on which it is estimated as to how many times did the user came to the site and started how many sessions and viewed pages.  

Google Analytics is helpful for SEO as it gives details of the traffic of users on your site and how you can improve it to attract more organic traffic to increase your ranking in google, studying the pattern of traffic on your site you can easily check how man IP’s are bouncing back and out.

It is a free tool offered by Google to user who has a Gmail account and can access numerous features like Data visualization, Real time overview, locations, traffic channel, referral, data mail marketing, Data of search’s such as organic, direct, referral, and unknown.  When you understand the use Google Analytics tool then it is very efficient in maintain the website of the customer.

The objective of Google Analytics is to make small business run on the large scale through online platform. Google gives some of the very private data of the users whose ID is linked to some other relevant sites which in some cases is also not safe for the users.

BENEFITS OF GOOGLE ANALYTICS –

There are numerous benefits of Google Analytics to help understand them we have summarized them below in points so, read the following carefully.

1.     It works without any charges means it is free for all who have a Gmail account with Google analytics you can use all the essential statistics it provides to make a useful change to your website to make it rank amongst the top 3 in SERP.

2.     One of the easiest way to connect your website to it as it does not require you to give enter data into it every time you want to see the statistics, you can simply copy the code of your website and paste it in the enter code section and you are set to run your analysis of website. It collects data automatically and gives you accurate access data of your website. 

3.     Google analytics gives you option to create your own customized reports which can be modified by you at any time of your choice and then it can use the format of your choice to make the report.

4.     All services of google are compatible and integrated with each other on different devices and this one is no different it gives you the ability to integrate it to your mobile with the help of playstore you can download it easily or pc depending upon your preference of work.

5.     It also has the ability to search the internal site search of the website means it can provide you with data that gives you the insight of what are users specifically looking for in your website and you can make the changes for them to find the required data easily. Changing the website according to user needs gives you the opportunity to advance the search results to meet the user needs which will rank your website more easily on search engine.

TITLE - WHAT IS GOOGLE MY BUSINESS ? WHAT ARE THE BENEFITS OF GOOGLE MY BUSINESS?

KEYWORDS - GOOGLE MY BUSINESS, GOOGLE, USEFUL POINTS ON GOOGLE MY BUSINESS

DESCRIPTION – Starting a business is easy but to make it grow requires quite a lot of hard work and smart decision making, advertisement for any product is considered as the lifesaver for a business firm and what better than to promote your business in online platform. This is where google my business comes into play it can be summed up as an medium which allows a person to make his/her appear in the local Google maps of that region. Making a business firm appear in Search Engine Result Page (SERP), at the top 4 position is task which requires skills of a professional Digital Marketer to make the site rank in the top search result.

By giving your business a platform in google my business you are opening benefit factors to earn more and becoming a renowned company at a large scale in local Search Engine Optimization (SEO). We can summarize google my business as an important factor for a local SEO ranking as it also allows users to comment their feedback which is also a essential part in promoting the business organization.

HOW TO SET UP GOOGLE MY BUSINESS ACCOUNT – 

Making a Google my business profile sounds easy but if you make a slight mistake in any field of the required information their will be negative consequences and will also affect your chances being ranked in local SEO, so make sure you follow these rules to securely set up your account on google my business.

1.      Simply type GOOGLE MY BUSINESS in GOOGLE search

2.      Once the page has loaded completely click on START NOW

3.      Enter your E mail ID and sign in with your account

4.   Enter your address and mobile number so that google can verify you to set up your account on GOOGLE MY BUSINESS

5.      GOOGLE will verify your location via OTP verification or through postal method   

6.      Enter your TITLE of your business organization and also create the description of the title

7.      You can customize your account with unique logo, photos and videos which will help users to view and get a good idea about the quality of your work

8.       Mention the working hours of your organization along with the places you give your services

BENEFITS OF GOOGLE MY BUSINESS –

Google by business gives you an opportunity to communicate with your customers through reviews and comments and if you are able gain positive reveiws it will definitely help you in ranking your business organization in local SEO. This is a good method of promoting and boosting your business firm through google my business and making user able to leave a review on another page URL so that they can express their feedback about your services reviews can good or bad but it will definitely promote your business on daily basis.

Google gives their services free for every one through Google my business but it requires a well trained Digital Marketer to make your site rank on SERP and this is also an essential factor for promoting the business organization.

WHAT IS S.E.O? BENEFITS OF S.E.O

TITLE – WHAT IS S.E.O? BENEFITS OF S.E.O

KEYWORDS – WHAT IS S.E.O? BENEFITS OF S.E.O, IMPORTANCE OF S.E.O

DESCRIPTION – Search engine optimization (S.E.O) is a technique to generate maximum traffic from the organic  search to the desired website for  making it rank in the top 3 results of the search engines.There are many search engines around the world which serve the primary purpose of providing desired information to the user based on the format they wish to view the data i.e. Text, images, videos and audio basically.

 Most popular search engines used today are Google, Bing and Yahoo and many more the position at which they appear in the search engine result page (SERP) is based on their respective ranking those of them who have higher relevant search information by the user gets the to the top of the result page.

Mainly, S.E.O works with the search engine through crawlers or bots there main object is to collect all the information the user has entered in the search box and gather them together to form an index which will then be processed in the algorithm of the search engine and give relevant answer to the question user requires. 

The part where optimization takes place is when the S.E.O is done correctly means when the content is entered according to the keyword matching the popular search on the web and making them  easier to find and links mentioned in the information are all directing the user to the page you have done S.E.O on.

S.E.O works best when there is a website which is S.E.O friendly means when all the content posted on the site is written in popular keyword oriented information you can even select S.E.O friendly web domain. The content should be up to the mark of the relevant information it is based on so that when the search engine looks for user related content it understands about what the content information is about. 

BENEFITS OF S.E.O - 

There are various benefits of S.E.O some of which are listed below so, lets take a look at how beneficial S.E.O has been proved in recent years

1.       Search engine is the primary begging point of any search query by the user there are about two billion who are online and are constantly searching for numerous things they wish to know about for their respective usage.  The opportunity for your business to grow on the internet is huge so when S.E.O is applied correctly to any business website it will generate more useful traffic to your site which will result in more customers and more income.

2.       The traffic which the search engine provides you through S.E.O quality traffic means users are searching the services you provide to make their wish fulfilled so when your business attracts more traffic there is no other need to promote advertisement invite to customers to purchase your product or services.

3.       S.E.O is evergreen means when your website has been ranked at the top there is no other thing that can take you down because S.E.O runs every time and day and business will be promoted even while you are away from your website.